Paid Advertising- Make More Money Quicker!

Paid Advertising- Make More Money Quicker!

First of all, when paying for advertising their are some commonly used terms you will need to know.

Impressions are how many people see your banner, your link on another site, etc.

Click thrus means how many people actually click on your banner or link to go to your site (how many people have accessed your site through the site you have advertised on).

Search engines, Microsoft's site, Netscape's site, etc. are very expensive and charge per impression to advertise on their site. You can lose a lot of money advertising this way, because visitors may see your banner, not be interested, and you still pay for them to look at it. Click thrus are a much better way to pay for advertising, since you will only pay for the people which actually go to your website. Click thrus will cost you more each, but are well worth it.

Advertising paid up front for a term (example: $100 a month) can get you up and running quickly (getting orders). The place to be , ofcourse, is the top ten of search engines indexes. You can do this by offering a site on the top ten of a search engine a term advertising deal. The best thing to do is first e-mail and try a link exchange with them. This is FREE and may get some exposure for nothing! However if that doesn't work, you are going to pay if you want to get in the top ten of any search engine! First let me explain about keywords, a keyword is a word that you can put in a search engine such as computer if you are looking for computers. Their key because their pointed at a certain market or industry. Look at your website and decide which words would be key to it and if you were looking for your website in a search engine, what terms would you use.

Because search engines change, you don't want to pay for more than one week in advance. However, because they change you want to get (if you decide to advertise on a certain site) your banner up as soon as possible! Most webmasters will not put up your advertising (banner) until they receive your payment. The best thing to do once you've made a deal for advertising is to use Western Union or FedEx payment. Western Union is just about everywhere including overseas, because of this you can sometimes get your banner up the same day, certainly the next day. In the adult business, time really is money!! If Western Union isn't an option, FedEx overnight is another possibility.

Here is an example of a good advertising deal:

You look up the keyword baby on Excite and see that Parents Guide is the first listing. You would e-mail the webmaster of Parents Guide (look for their e-mail on the webpage) and tell them that you would like to offer them $100 for a month of advertising if they put your banner up on the top of their page (include the URL of the EXACT page). Tell them you pay weekly, and you can FedEx or Western Union payment that day. This is a great deal if they accept. It could possibly make you $100 to $300 a day and you have only shelled out $25 for 7 days.

Here is an example of an e-mail message you could send them:

My name is Joe Smith and I am the webmaster for Babyless.com. I recently came across your page and wanted to inquire about purchasing advertising at the top of your page at http://www.parentsguide.com/index.htm for $100 a month. I pay weekly in advance. If you are interested you can e-mail me at webmaster@babyless.com or call me at 281-376-6961. My website is at http://www.babyless.com. If I hear back from you before 4 PM CST today, we could send the money either FedEx or Western Union today.

Hope to hear from you soon!
Joe Smith
Baby Less SuperStore
http://www.babyless.com

You will want to keep a copy of this letter in your computer so that you can just copy and paste it or you can do the same from this page. MAKE SURE TO CHANGE EVERYTHING TO FIT YOUR SPECIFIC SITE AND CORRECT SPELLING ERRORS. No one has confidence in a webmaster that can not spell.

When you get to the point of actually finding a site that is on top of a search engine and you want to advertise, how much do you pay? Its a hard question!! Their is alot of things to take into consideration. All search engines are different, sites are different, some keywords will make more money than others, because of all the variables you can make money or lose money fast! Take all these things into consideration and offer them a deal. To decide how much you are willing to pay, look at their website. Does it look professional? If not, you can pay less. Do they have alot of good advertising from large companies? If so, you may have to pay more.

Another hot spot for finding good advertising deals is on eBay. Look in the Computer Services area. You can pick up as many as 100,000 impressions for $10! Can't beat that deal!